The 27-year-old Californian shared a carousel of photos that showcased her labor of love when she made the announcement on Instagram on Thursday, August 4. Hadid included her new company, Guest in Residence, in the social media post’s description, which said, “Been working on something… with love.”
The collection appears to be a knitwear line, given that the model’s presentation included pictures of several cozy sweater samples. Hadid may be seen sifting through the carousel’s drawings, colors, and textures.
Everyone is excited about Hadid’s upcoming release, celebrities included. Hailey Bieber said, “So psyched about this.” What we have all been waiting for, wrote Bella Hadid, Gigi’s sister, and a fellow model. Says Sara Foster, “Yes, please.”
Gigi modified her Instagram bio to read: “creator, creative director @guestinresidence,” in addition to launching the brand.
Gigi has experimented with the design before, so this would not be the first time. The swimsuit line by the Tommy Hilfiger brand ambassador and Frankies Bikinis was unveiled in April. Looks with delicate designs and gentle colors were part of the collaboration. A baby and mama deer print are one of the collection’s most distinctive patterns. It represents Gigi’s happiness since welcoming Khai into the world with Zayn Malik in 2020.
Francesca Aiello, Gigi’s lifelong friend, started Frankies Bikinis in 2012. The two were one other’s strongest supporters as they followed their fashion goals throughout the years. They both grew up in Malibu.
Aiello told Us Weekly in April, “Gigi is extremely dear to me and is so motivating. She combines her amazing personality attributes of creativity, hard work, kindness, and love with our strong relationship to produce an enjoyable collection for both design and photography.
There are more fashion designers in Gigi’s family as well. Alana Hadid, the celebrity’s other sister, also runs a clothing line named La Detresse.
The summer collection for her company, which she and partner Emily Perlstein developed to make packing for a trip simple, was one of the topics Alana opened up to Us last month.
“People are getting out is the whole idea behind it. At the ceremony for the capsule on July 14, Alana said, “They are starting to go on vacation now. “I wanted to create portable items. So you are prepared for the full summer if you bring this entire collection along with you and a couple of swimming suits.
Alana even gave Gigi the name of a piece. “Everything my sisters wear looks beautiful. The Gigi is the name of a dress. Alana remarked, “I wanted to emphasize our friends and family who have helped us. Mom is in the room. Despite being in her 60s, she is sporting one of the dresses.